Ready to Jump on the Customer Grenade?

I recently came across an article about a long-time exhibitor, Mile High Comics, and their decision to drop out of the San Diego Comic-Con event, ending a 44-year run as a customer. I mention the situation, not necessarily to beat up on San Diego Comic-Con, but rather to ask a question of all my readers. […]

Copying Your Competition − The First Step on the Road to Event Failure

An interesting column in last month’s Convene advocated working with your competition or co-opting them as competitors so that everyone can benefit. The piece included a link to a Harvard Business Review article that has a great quote: ‘It’s not who your competition is, but what it is.’ This means that you need to consider […]