The Era of Pushback

People would prefer to engage in activity that preserves the status quo rather than pursue something new because the status quo is safer and proven. One can expend as little effort as is needed, and try to extract the biggest benefit from what’s been done previously, taking comfort and security in knowing there’s an established […]

An Open Letter From A Decision-Maker Attendee To A Show Organizer

To open the New Year, I am thrilled to get Michelle Bruno’s perspective on the experience of a decision-maker attendee. She’s a good friend and straight talker, so with pleasure, here’s her open letter to all of us:   Dear Show Organizer:   You’ve convinced me to register.   When I Googled your event website, […]