About

I help businesses fix and organize their events for maximum success and profitability. I have more than 20 years experience in the domestic and international conference and trade show business, including strategic, content development, marketing, operations, attendee and sponsorship sales.

I blend the behind the scenes knowledge that event organizers need to be effective and efficient, with a passion for serving clients and the clients’ customers. I pride myself in understanding markets and communities quickly and learning how to best utilize them to build revenues and profits.

I won’t just tell you what to do; I roll up my sleeves and help you do it—hence my company name The Event Mechanic!

I have recently started my own event, the EastVirtual Event Workshop, which has gotten me in touch again with the “roots” of an event, so I truly understand the rigors of the market and how to build/grow events which draw and audience and build profits.

I am the Director of the German-American Business Council and Advisory Board Member, BPA Audit Advisory Board, and past columnist for both the SISO Executive Update and CW Allen and Associates.

I have had profit and loss responsibility for internationally known event properties such as:

• Macworld Conference and Expo
• LinuxWorld Conference and Expo
• Open Source Business Conference(OSBC)
• The Customer Relationship Conference and Exposition
• The Sybase European User Conference

Recent Projects

Recent Clients

• Lifestyle Lift
• Shared Insights
• Institute for International Research
• Rensselaer Polytechnic Institute
• Wilshire Conferences
• World BPO Forum
• MTO Summit
• Questex
• Diversified Communications
• Helen Brett Enterprises, Inc.
• Dataversity

Mission Statement

The Event Mechanic! exists to help improve the profitability and success for each of its customers in an honest, ethical, results-driven and cost-effective manner. The company was started to make each of its client’s events become much more customer centric, and giving timely and actionable strategic advice to help them increase profitability, attendance and branding objectives. The Event Mechanic! will go the “extra mile” with each of its clients to help turn around tough situations and build a path to well attended and profitable events.

Values Statement

I believe my first responsibility is to my clients including readers of my articles, blog entries and views. In meeting customer needs, everything must be of the highest quality. The client must be serviced promptly, accurately and my behavior at all times must be of the highest integrity.

I will take initiative to solve problems and resolve to serve all of my customers in the way that they want to be served. In addition, I will do my best to foster partnerships with customers and in the industry at large, and deliver value to both. I will be accountable for my actions. In developing products and services, I will improve and innovate continuously.

Vision Statement

To change the world of events by focusing on the needs of customer and the customer’s customer.