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	<title>The Event Mechanic!</title>
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		<item>
		<title>Virtual events: fantastic successes or pathetic failures?</title>
		<link>http://theeventmechanic.com/virtual-events-fantastic-successes-or-pathetic-failures/</link>
		<comments>http://theeventmechanic.com/virtual-events-fantastic-successes-or-pathetic-failures/#comments</comments>
		<pubDate>Wed, 08 Feb 2012 21:58:50 +0000</pubDate>
		<dc:creator>Warwick Davies</dc:creator>
				<category><![CDATA[Conference Development]]></category>
		<category><![CDATA[Conferences]]></category>
		<category><![CDATA[Event Marketing]]></category>
		<category><![CDATA[Trade Shows]]></category>
		<category><![CDATA[Virtual Events]]></category>
		<category><![CDATA[attendee marketing]]></category>
		<category><![CDATA[EastVirtual]]></category>
		<category><![CDATA[event]]></category>
		<category><![CDATA[inbound marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[target personas]]></category>
		<category><![CDATA[virtual]]></category>
		<category><![CDATA[Washington DC]]></category>
		<category><![CDATA[workshop]]></category>

		<guid isPermaLink="false">http://theeventmechanic.com/?p=1155</guid>
		<description><![CDATA[In the continuing discussion on whether virtual events will succeed or fail in the associations and for profit events market, I get to read comments for and against virtual since I have my antennae up for such information. Given that Michelle Bruno and I have a dog in the fight (EastVirtual Event Workshop) I could [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Questions to Develop Your Virtual Event Strategy</title>
		<link>http://theeventmechanic.com/questions-to-develop-your-virtual-event-strategy/</link>
		<comments>http://theeventmechanic.com/questions-to-develop-your-virtual-event-strategy/#comments</comments>
		<pubDate>Tue, 31 Jan 2012 22:30:35 +0000</pubDate>
		<dc:creator>Warwick Davies</dc:creator>
				<category><![CDATA[Conference Development]]></category>
		<category><![CDATA[Conferences]]></category>
		<category><![CDATA[Event Marketing]]></category>
		<category><![CDATA[Virtual Events]]></category>
		<category><![CDATA[attendee marketing]]></category>
		<category><![CDATA[EastVirtual]]></category>
		<category><![CDATA[event]]></category>
		<category><![CDATA[IAEE]]></category>
		<category><![CDATA[inbound marketing]]></category>
		<category><![CDATA[virtual]]></category>
		<category><![CDATA[Washington DC]]></category>

		<guid isPermaLink="false">http://theeventmechanic.com/?p=1144</guid>
		<description><![CDATA[Love this post from my friend Joyce McKee of Let&#8217;s Talk Tradeshows: &#160; http://blog.iceem.net/questions-develop-virtual-event-strategy/ &#160; Questions you should certainly ask before spending Big money!]]></description>
		<wfw:commentRss>http://theeventmechanic.com/questions-to-develop-your-virtual-event-strategy/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The future of sales or why you still need to pick up the phone&#8230;</title>
		<link>http://theeventmechanic.com/the-future-of-sales-or-why-you-still-need-to-pick-up-the-phone/</link>
		<comments>http://theeventmechanic.com/the-future-of-sales-or-why-you-still-need-to-pick-up-the-phone/#comments</comments>
		<pubDate>Sun, 22 Jan 2012 23:20:52 +0000</pubDate>
		<dc:creator>Warwick Davies</dc:creator>
				<category><![CDATA[Exhibitor/Sponsor Sales]]></category>
		<category><![CDATA[Sponsorship Sales]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[inbound marketing]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[selling]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://theeventmechanic.com/?p=1139</guid>
		<description><![CDATA[One of the many hats I wear, is as a sales guy.  Sales has really changed in the last ten years, and selling, especially what one might call &#8216;cold to warm calling&#8217;, given the impact of personalization and inbound marketing. In a way, inbound marketing has made selling easier,  as inbound leads are usually pre-sold [...]]]></description>
		<wfw:commentRss>http://theeventmechanic.com/the-future-of-sales-or-why-you-still-need-to-pick-up-the-phone/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Musing on the Virtual Edge Summit</title>
		<link>http://theeventmechanic.com/musing-on-the-virtual-edge-summit/</link>
		<comments>http://theeventmechanic.com/musing-on-the-virtual-edge-summit/#comments</comments>
		<pubDate>Tue, 10 Jan 2012 16:33:03 +0000</pubDate>
		<dc:creator>Warwick Davies</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[EastVirtual]]></category>
		<category><![CDATA[event]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[VES]]></category>
		<category><![CDATA[virtual]]></category>
		<category><![CDATA[Virtual Edge Summit]]></category>

		<guid isPermaLink="false">http://theeventmechanic.com/?p=1127</guid>
		<description><![CDATA[I am enjoying one of the main benefits of virtual events this weeks-not having to travel.  Michelle Bruno, My erst-while partner on the EastVirtual Event Workshop, is attending (and working at)  The Virtual Edge Summit(VES) while I work on other customer projects in the office. I am attending VES virtually which is a relatively rare [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What can we expect in 2012 in events?</title>
		<link>http://theeventmechanic.com/what-can-we-expect-in-2012-in-events/</link>
		<comments>http://theeventmechanic.com/what-can-we-expect-in-2012-in-events/#comments</comments>
		<pubDate>Tue, 03 Jan 2012 21:23:56 +0000</pubDate>
		<dc:creator>Warwick Davies</dc:creator>
				<category><![CDATA[Conferences]]></category>
		<category><![CDATA[Event Marketing]]></category>
		<category><![CDATA[Exhibitor/Sponsor Sales]]></category>
		<category><![CDATA[attendee marketing]]></category>
		<category><![CDATA[inbound marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[mobile technology]]></category>
		<category><![CDATA[target personas]]></category>
		<category><![CDATA[virtual]]></category>

		<guid isPermaLink="false">http://theeventmechanic.com/?p=1093</guid>
		<description><![CDATA[I had a chance to catch my breath during the holidays in The Hamptons last week thanks to Bloomspot(a Groupon competitor). Well sort of, since I had my brand new iPhone 4S(I had a 4 year old Blackberry), and my world has been opened with Apps the Blackberry can only dream of. So what? I [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What&#8217;s the best marketing tool to attract event attendees?</title>
		<link>http://theeventmechanic.com/q-whats-the-best-marketing-tool-to-attract-event-attendees/</link>
		<comments>http://theeventmechanic.com/q-whats-the-best-marketing-tool-to-attract-event-attendees/#comments</comments>
		<pubDate>Wed, 21 Dec 2011 16:39:28 +0000</pubDate>
		<dc:creator>Warwick Davies</dc:creator>
				<category><![CDATA[Ask the Expert]]></category>
		<category><![CDATA[attendee marketing]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://184.154.69.106/~eventadm/tem/?p=1055</guid>
		<description><![CDATA[Q:&#8220;What&#8217;s the best marketing tool to attract attendees&#8221; -Karen, Boston A: Frequently the best tool to get attendees, both delegates and sponsors, is the attendees list itself. People like to know who and what level colleagues will be at an event . We&#8217;ve found publishing at least the title and company or company logos of [...]]]></description>
		<wfw:commentRss>http://theeventmechanic.com/q-whats-the-best-marketing-tool-to-attract-event-attendees/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to target and retain attendees</title>
		<link>http://theeventmechanic.com/how-to-target-and-retain-attendees/</link>
		<comments>http://theeventmechanic.com/how-to-target-and-retain-attendees/#comments</comments>
		<pubDate>Wed, 21 Dec 2011 15:46:58 +0000</pubDate>
		<dc:creator>The Event Mechanic!</dc:creator>
				<category><![CDATA[Ask the Expert]]></category>

		<guid isPermaLink="false">http://184.154.69.106/~eventadm/tem/?p=985</guid>
		<description><![CDATA[Q:&#8220;How do I figure out how to best target future attendees and keep them coming back?&#8221; -Kevin, Chicago A: Get to know them better by creating Target Personas. Being able to serve up relevant content as a lead generator in the manner and timing which suits your prospective attendee will give you competitive advantage!]]></description>
		<wfw:commentRss>http://theeventmechanic.com/how-to-target-and-retain-attendees/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>It&#8217;s all about the people</title>
		<link>http://theeventmechanic.com/its-all-about-the-people/</link>
		<comments>http://theeventmechanic.com/its-all-about-the-people/#comments</comments>
		<pubDate>Wed, 14 Dec 2011 10:36:57 +0000</pubDate>
		<dc:creator>The Event Mechanic!</dc:creator>
				<category><![CDATA[Event Marketing]]></category>
		<category><![CDATA[conferize]]></category>
		<category><![CDATA[EastVirtual]]></category>
		<category><![CDATA[event]]></category>
		<category><![CDATA[highliner events]]></category>
		<category><![CDATA[virtual]]></category>

		<guid isPermaLink="false">http://184.154.69.106/~eventadm/tem/?p=913</guid>
		<description><![CDATA[I&#8217;ve had the fortune this week of speaking with some smart people who are doing neat things, Colin Crawford at Conferize and Brian Perkins of Highliner Events. Both are working on vehicles or events where the emphasis is on “who&#8217;s there” rather than “what&#8217;s there.”, In other words, they are forwarding the idea that the [...]]]></description>
		<wfw:commentRss>http://theeventmechanic.com/its-all-about-the-people/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Industry Veterans Repeat Hugely Successful Workshop</title>
		<link>http://theeventmechanic.com/eastvirtual-event-workshop-annoucement/</link>
		<comments>http://theeventmechanic.com/eastvirtual-event-workshop-annoucement/#comments</comments>
		<pubDate>Mon, 07 Nov 2011 13:01:09 +0000</pubDate>
		<dc:creator>The Event Mechanic!</dc:creator>
				<category><![CDATA[Press Releases]]></category>
		<category><![CDATA[EastVirtual]]></category>
		<category><![CDATA[event]]></category>
		<category><![CDATA[workshop]]></category>

		<guid isPermaLink="false">http://184.154.69.106/~eventadm/tem/?p=639</guid>
		<description><![CDATA[Industry Veterans Repeat Hugely Successful Workshop on Virtual Events for Association and Trade Show Executives and Managers Lexington, MA (November 7, 2011)—Organizers of the second “EastVirtual Event Workshop,” have announced dates for their one-day, face-to-face educational program on virtual event strategy, technology, platforms, programming, and staffing for trade associations and for-profit exhibition organizers. The event [...]]]></description>
		<wfw:commentRss>http://theeventmechanic.com/eastvirtual-event-workshop-annoucement/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Join me at the Inbound Marketing Summit, September 14/15 Boston</title>
		<link>http://theeventmechanic.com/join-me-at-the-inbound-marketing-summit-september-1415-boston/</link>
		<comments>http://theeventmechanic.com/join-me-at-the-inbound-marketing-summit-september-1415-boston/#comments</comments>
		<pubDate>Thu, 28 Jul 2011 21:34:00 +0000</pubDate>
		<dc:creator>Warwick Davies</dc:creator>
				<category><![CDATA[Conferences]]></category>
		<category><![CDATA[Boston]]></category>
		<category><![CDATA[Guy Kawasaki]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://184.154.69.106/~eventadm/tem/join-me-at-the-inbound-marketing-summit-september-1415-boston/</guid>
		<description><![CDATA[This year&#8217;s 5th annual Inbound Marketing Summit is where I&#8217;ll be going to see Guy Kawasaki on September 14/15 in Boston. Save 20% on your registration when you use Promo Code: IMSP2. If you&#8217;re going, ping me and we can share a beverage at some point&#8230;. http://t.co/NgAvGLt]]></description>
		<wfw:commentRss>http://theeventmechanic.com/join-me-at-the-inbound-marketing-summit-september-1415-boston/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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