I see this website as a portal not only for The Event Mechanic!, but also a resource for conference and trade show professionals. This section will serve a central location for articles that I and others have written that cover event problems and solutions both my colleagues and I to have worked, in addition to links with organizations I feel are doing great work in the industry.
Enjoy and feel free to contact me with further questions on any of the content here.
Articles
For Event Organizers
Event Management in a Tough Economy
Closing Deals
Building Events
How to Manage Event People
Strategy
- Improving your customer service by improving your perspective
- Why you should build your own mastermind group
- How to innovate in traditional markets
- How to be successful at a small events company (part one)
- How to be successful at a small events company (part two)
- How to manage a runaway success
- Five quick tips to improve your trade-show
- How to be successful with consumer events
- How to make your event an experience
Marketing
- How to help attendees maximize their time
- How to set an internal pace to deliver a quality audience
- How to extend the “yardstick of wow” at your event!
- How to create an excellent progressive website strategy
- How to reverse declining attendee numbers at your event
- How to survive in the attention economy
- How to extend your brand seamlessly
- How to harness market input for your event
- How to increase the value of events for attendees
Sales
Conference Content
Operations
For Exhibitors
- How to select the right event to meet your marketing goals
- How to learn from a bad tradeshow experience
- How to convert booth visitors into buyers
- Shake up your event results!
- Improving your tradeshow experience by improving your customer service perspective
- How to survive events outside the United States
- How to conduct pre-show promotion which gets qualified prospects to your booth
- How to make the most of re-booking opportunities
- How to network outside of the booth
- Do I matter to you?
Ask The Expert
-Kevin, Chicago
A:
Get to know them better by creating Target Personas. Being able to serve up relevant content as a lead generator in the manner and timing which suits your prospective attendee will give you competitive advantage!
Tip Sheets
Links
- The Society of Independent Show Organizers: www.siso.org
- German-American Business Council: www.gabc-boston.org
- Trade Show Executive: www.tradeshowexecutive.com
- The International Association of Exhibitions and Events: www.iaee.com
- American Society of Association Executives: www.asae.org
- Trade Show News Network: www.tsnn.com
- Meeting Technology Online Summit: www.mtosummit.com
- Bruno Signature Events: www.brunogroup.com
Organizations
IAEE
Organized in 1928 as the National Association of Exposition Managers to represent the interests of trade show and exposition managers, the International Association of Exhibitions and Events™ is today the leading association for the global exhibition industry. Today IAEE™ represents over 8,500 individuals who conduct and support exhibitions around the world.
ASAE
ASAE is a membership organization of more than 22,000 association executives and industry partners representing more than 11,000 organizations. Our members manage leading trade associations, individual membership societies and voluntary organizations across the United States and in nearly 50 countries around the world.
GABC
The German-American Business Council of Boston, Inc. (GABC) is a non-profit, member-based organization of companies, business people, and other professionals dedicated to encouraging and cultivating German-American business and trade. Through its speaker series, networking events, and social gatherings, the GABC provides a forum for the exchange of knowledge and ideas, and for business and professional contacts between its members. Our members represent all facets of the international business community including manufacturers, trade specialists, financiers, government officials, scientists, researchers, attorneys, educators and entrepreneurs. GABC is a member of the Global Business Alliance of New England.
TSNN
The Trade Show News Network (TSNN) is the world’s leading online resource for the trade show, exhibition and event industry since 1996. TSNN.com owns and operates the most widely consulted event database on the Internet, containing data about more than 19,500 trade shows, exhibitions, public events and conferences. We help facilitate the exchange between buyers and sellers with over 137,000 registered website users, over 95,000 bi-monthly newsletter subscribers and over 2,000 LinkedIn group members and growing number of followers on Twitter.
TSNN is a member of the Tarsus Group plc. Tarsus Group was founded, and listed on the London Stock Exchange, in 1998. With offices in the UK (London), USA (Boston, Milwaukee and Washington DC), France (Paris), Germany (Dusseldorf) and China (Shanghai), the international business-to-business media group has interests in exhibitions, conferences, publishing and online media.
Black Box Marketing
Black Box Marketing creates smart, cost-effective marketing and public relations results. With clients ranging from Tradeshows to Conferences, our solutions focus on:
- Identifying and acquiring new customers
- Increasing revenue and loyalty from existing clients
- Providing strategic and tactical marketing materials
- Expanding brand awareness by the media, the business community, prospects and current customers
More information is available at www.BlackBoxMarketing.com
Bruno Group Signature Events
Since 1994, the Bruno Group (renamed Bruno Group Signature Events in 2004) has offered a variety of services to the meeting, conference and exhibition industry. Our deep level of experience as event organizers helped us to understand the live event ecosystem and craft services that meet the needs of our customers: event organizers, industry suppliers, and technology companies.
Michelle Bruno is a certified exhibition and meetings professional (with CEM and CMP designations), writer, and blogger who has written for industry publications, research organizations, and online media for more than a decade. Paul Bruno is a marketing and creative entrepreneur who handles the printing, marketing, and promotional products campaigns for some of the most prestigious brands in the Intermountain West.






