Are you sick of hearing that technology or some silver bullet is going to turn your event around? Sure there are some tools and processes
An interesting column in last month’s Convene advocated working with your competition or co-opting them as competitors so that everyone can benefit. The piece included
Many years ago, I was hired as a ‘secret shopper’ by a large conference company that did not feel it was ‘gelling’ with its audience
During my time in the events business I’ve seen a fair number of successful events, as well as witnessed some failures. In my experience, there
Unfortunately, the answer for most shows is ‘no’, which is not unlike the chicken or beef entrées served at the last ten wedding receptions you’ve
Pick up the phone and make 10 calls monthly to your customers. Or preferably, visit them in their offices. That’s it. And do this consistently
For many of the events that I am brought in to launch, a key challenge is to create something that does not mimic others in
Well, your answer is likely to be, “Warwick I want both!”. But what if you must prioritize one choice over the other? We’ve all
I was ruminating about Jeff Hurt’s article, “Our Increased Distrust Of Institutions And What It Means To Your Association, Conference,” and thinking about how the
At this year’s SISO Executive Conference in August I had the opportunity for a quick chat with Vinnie Polito about an event launch I had
