Six things that you must do between shows
The show is over, and you can breathe a sigh of relief. If you are smart, you’ll also do these things before taking too long of
The show is over, and you can breathe a sigh of relief. If you are smart, you’ll also do these things before taking too long of
Having just read an article on GDPR that suggests a silver lining for the events business can be found in that new EU regulation, I’ve
Unfortunately, the answer is likely to be ‘yes.’ If so, it’s likely that your event will be entirely forgettable for your attendees as soon as
If you’re like me, you’ve probably been bombarded with lots of marketing offers, many of which make the wildest of claims. Possibly it’s something to
As you move forward in your career, knowing when to take a chance and try something new and different can be difficult; particularly when it
Imagine that you’ve missed another attendee goal for an event. Or, possibly worse, your attendee revenue number is short of the target. Why? Some
When I launch an event, one of my goals is to ensure that, from the very beginning, we are doing everything possible to maximize profitability.
What drives people to succeed? What prompts people to do what they do – and try to do it better over time? And to compete
People would prefer to engage in activity that preserves the status quo rather than pursue something new because the status quo is safer and proven.
Although my business is now successful, in December of 2005 I was at a crossroads. After six months of R&R that had followed the end