Idiot Marketing Messages
Here are some examples of what I consider to be idiot marketing messages: Last chance to sign up is Friday! Hours left to save
Here are some examples of what I consider to be idiot marketing messages: Last chance to sign up is Friday! Hours left to save
Can your events marketing staff pivot away from disaster toward success? For most event companies, the answer is mostly no. They have staffs that were
I have a few event launches under my belt, having been in the business for the past 28 years. Many elements of a launch are
The more attention you can commit to things, the more value you will derive. Unfortunately, it’s not a matter of awareness; attention spans are now
Most of the sales people who I know have lots of confidence. With some, it might even border on arrogance. Confidence is a critical attribute
A couple of questions: Could you quickly secure a new job solely on the strength of your connections? Could you start a business and achieve
While on a recent a business trip, I continued reading a book, The Magic of Thinking Big, that I had first started reading a number
As it turns out, creating an event blueprint is pretty simple – at least in theory. These are the key components: Idea You need
Many of my publisher clients offering events have found that one of the main hurdles they face when launching an event is the challenge of
The secret to success is the ability to stand in another person’s shoes. That’s particularly true if you are trying to do business with that