Six Factors That Will Kill Your Event
During my time in the events business I’ve seen a fair number of successful events, as well as witnessed some failures. In my experience, there
During my time in the events business I’ve seen a fair number of successful events, as well as witnessed some failures. In my experience, there
Recently a client asked how I would describe the lifecycle of an event. The question prompted me to ruminate that an event involves decisions that
No one cares what you have to say It’s funny that in my 25+ years of working in this industry, I’ve come to anticipate that
I have been thinking about the elements that would, if all were present, make up a perfect event. Such speculation recognizes that only 5% of
Recently a number of my industry colleagues have had to make decisions about whether or not to cancel their events which were struggling. In my
For many of the events that I am brought in to launch, a key challenge is to create something that does not mimic others in
The recent completion of the launch of a client’s new event has given me the opportunity to reflect a bit. As with any new project,
One of my favorite speakers in the industry is Dan Cole. On several occasions, I have had the pleasure of speaking with Dan, who is
I’ve often ruminated that of all the thousands of events that exist, only 5% represent those that I’d consider as ‘must attend.’ These are the
It’s been a long time since I have chatted with Dave Lutz of Velvet Chainsaw, and I am glad I did recently. I was delighted