Like It or Not, We’re All Measured on ‘Outcomes’
Given that it’s summer, I’ve had a chance to catch up on some reading. Most recently, I enjoyed an article by Phil Fersht, CEO and
Given that it’s summer, I’ve had a chance to catch up on some reading. Most recently, I enjoyed an article by Phil Fersht, CEO and
I’ve been involved in a couple of recent projects in which acquiring attendees have been harder than usual. Instead of ruminating about the market conditions
As I complete my own event projects and observe others, I often ruminate about what it takes to make a great event marketer. Given the
One of the people I have admired for her ideas as much as her enthusiasm is Kimberly Hardcastle-Geddes. A much awarded personality in the industry,
Not only is Nicole Buraglio an old friend, but she is also the Managing Director of The Collective Group, which is a division of dmg
I met Lawrence Dvorchik around 2006 as his self service event overlapped one of my client’s events and I wanted to see if we could
Hope everyone had a fun and peaceful holiday. I was at Expo! Expo! in early December, as were many of you. The event provided me
Launching a new event can be so risky that many won’t even attempt it. After all, who wants to lose money and possibly look foolish?
In some recent posts I’ve mentioned the different roles – the different “guys” – who are involved in the creation, management, and execution of events.
I’ve been selected to do a couple of talks at Expo! Expo! in December in Orlando: How to Execute a Virtual Event: Five Key