Comfort and Fear – How to use one to get more of the other

In the poem, Sad Cure, Graham Greene wrote that “Comfort and Fear – these two alone make Life / But while the Fear too often stood alone…The Comfort always had been mixed with fear.” * That sentiment characterizes how many now are living: in fear. And because of that fear, they are allowing themselves to […]

Will your exhibitors and attendees come back?

Hey, event organizers! I have some bad news for you. You are going to have to re-engage with attendees and exhibitors all over again – as if it were the first time. They have gone 12 to 18 months without your face-to-face events. They may or may not have done some of your virtual events, but they’ve […]