What’s the best kind events company to have?

Over the years I‘ve had the opportunity to work with many event companies and that vantage point has allowed me to how companies are organized, what drives their decision making and clues as to why some companies are more successful than others.  There are four types of companies: Sales Driven – Motivated by revenues, the sales staff […]

Three Attendee Types Needed to Reach Your COVID and Post-COVID Attendee Targets

There’s been some talk of hiding your prospective attendee numbers from your exhibitors/attendees, given that almost the attendance for most events is down due to COVID-19. I don’t think that’s the right perspective and I’d like to take a different approach. What are the strategies which should be used to bring attendees back, both now when […]