Will your lack of respect for your customers come back to bite you?
A colleague advised me when I started in the business that I should “do as little as possible while trying to get the maximum out of others.” Left unsaid, but understood, was the presumption that as long as I got mine, making the minimum effort was OK.Fortunately for my bosses and my clients, I rejected that […]
How to Get More Revenue When Your Customer Budgets Are Shrinking
Times are tight. Even though ‘events are back’ your exhibitors are cutting back, as evidenced by their smaller budgets. They are returning neither your calls nor your emails. How do you reverse this trend and accelerate the process needed to increase your sales? You CAN increase sales year over year, even though times remain tough. As […]