Reviewing Event Profit, Product, and Marketing Strategies to Eliminate
Building successful events has many elements, but the three most critical for sustained success are Profit, Product, and Marketing. They comprise what I would call the Event Triangle. Here’s how I would describe them: Profit – The ability to build an event for which revenues continually exceed expenses. Product – The event consistently delivers benefits […]
Launching an Event: How to Avoid Financial Disaster
In theory, launching an event should not be too difficult. The steps of a launch can be laid out much like a pilot’s nighttime view of an airport runway’s landing lights. If you are methodical in execution, analysis and do things in the proper order, you should be successful. That typically is how it happens, […]