Agreeing heavily with Stephanie Selesnick on this:
I would add that you need to know who your customers are before you can serve them. You’d be shocked how few organizers go beyond a spreadsheet to know their key attendee constituents….
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Why Do Some Expos Rock and Some Stink?(from Expo Magazine)
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Warwick Davies
With almost three decades of conference and event management under his belt, Warwick Davies has literally been there, done that and got the tee shirt. A known thought leader in the industry, Warwick has been operating as The Event Mechanic! for over 17 years advising event organizers on the best way to run an effective, efficient and profitable conference, while delivering the experience that attendees expect.