Great article and a good reminder to get back to basics on social media…
http://biznik.com/articles/sixteen-reasons-why-your-social-media-isnt-working?utm_source=articles&utm_medium=email&utm_campaign=2010-06-09
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Sixteen Reasons Why Your Social Media Isn’t Working
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Warwick Davies
With almost three decades of conference and event management under his belt, Warwick Davies has literally been there, done that and got the tee shirt. A known thought leader in the industry, Warwick has been operating as The Event Mechanic! for over 17 years advising event organizers on the best way to run an effective, efficient and profitable conference, while delivering the experience that attendees expect.