At a recent industry event a colleague suggested that I shouldn’t worry about the event business, claiming that it would come back as strong as
In the last four weeks, I have traveled to two events. Some non-event people thought I was crazy to do so, given the ‘risks’. Notwithstanding
I am not an ‘analytic’ on a spreadsheet. I am not merely a name on an email list to be targeted by your marketing. I
Have you ever heard an attendee say, “I just attended this great hybrid event?” You probably have not. And you never will. Why? Because attendees view
The answer is both “yes” and “no”. In terms of “yes”: 1) We have learned to be more agile. If you are reading this – and you didn’t lose
If estimates are to be believed, though we may be able to run events this year, both attendance and exhibitor participation will be down. Given
In the poem, Sad Cure, Graham Greene wrote that “Comfort and Fear – these two alone make Life / But while the Fear too often
Hey, event organizers! I have some bad news for you. You are going to have to re-engage with attendees and exhibitors all over again – as
