This website is a resource for conference and trade show professionals. This section contains articles that Warwick and others have written. They cover event problems and solutions in addition to links with organizations I feel are doing great work in the industry.
Enjoy and feel free to contact me with further questions on any of the content here.
Articles | Ask The Expert | Links | Organizations |
Articles
Ask The Expert
Q:“What’s the best marketing tool to attract attendees”
-Karen, Boston
A: Frequently the best tool to get attendees, both delegates and sponsors, is the attendee list itself. People like to know who and what level colleagues will be at an event. I’ve found publishing at least the title and company or company logos of your registered list of attendees is a great idea. If you can, the actual names of the attendees could be listed if you can, so people can identify who they might want to network with. Also use testimonials from past attendees.
Q:“How do I figure out how to best target future attendees and keep them coming back?”
-Kevin, Chicago
A: Get to know them better by creating Target Personas. Being able to serve up relevant content as a lead generator in the manner and timing which suits your prospective attendee will give you competitive advantage.
Links
- The Society of Independent Show Organizers: www.siso.org
- Trade Show Executive: www.tradeshowexecutive.com
- The International Association of Exhibitions and Events: www.iaee.com
- American Society of Association Executives: www.asaecenter.org
- Trade Show News Network: www.tsnn.com
- Bruno Signature Events: www.brunogroup.com
Organizations
IAEE |
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ASAE |
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GABC |
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TSNN |
TSNN is a member of the Tarsus Group plc. Tarsus Group was founded, and listed on the London Stock Exchange, in 1998. With offices in the UK (London), USA (Boston, Milwaukee and Washington DC), France (Paris), Germany (Dusseldorf) and China (Shanghai), the international business-to-business media group has interests in exhibitions, conferences, publishing and online media. |
Bruno Group Signature Events |
Michelle Bruno is a certified exhibition and meetings professional (with CEM and CMP designations), writer, and blogger who has written for industry publications, research organizations, and online media for more than a decade. Paul Bruno is a marketing and creative entrepreneur who handles the printing, marketing, and promotional products campaigns for some of the most prestigious brands in the Intermountain West. |