This website is a resource for conference and trade show professionals. This section contains articles that Warwick and others have written. They cover event problems and solutions in addition to links with organizations I feel are doing great work in the industry.

Enjoy and feel free to contact me with further questions on any of the content here.

Articles Ask The Expert Links Organizations



For Event Organizers

For Event Exhibitors

Ask The Expert

“What’s the best marketing tool to attract attendees”

-Karen, Boston

A: Frequently the best tool to get attendees, both delegates and sponsors, is the attendee list itself. People like to know who and what level colleagues will be at an event. I’ve found publishing at least the title and company or company logos of your registered list of attendees is a great idea. If you can, the actual names of the attendees could be listed if you can, so people can identify who they might want to network with. Also use testimonials from past attendees.

“How do I figure out how to best target future attendees and keep them coming back?”

-Kevin, Chicago

A: Get to know them better by creating Target Personas. Being able to serve up relevant content as a lead generator in the manner and timing which suits your prospective attendee will give you competitive advantage.




Organized in 1928 as the National Association of Exposition Managers to represent the interests of trade show and exposition managers, the International Association of Exhibitions and Events™ is today the leading association for the global exhibition industry. Today IAEE™ represents over 8,500 individuals who conduct and support exhibitions around the world.


ASAE is a membership organization of more than 22,000 association executives and industry partners representing more than 11,000 organizations. Members manage leading trade associations, individual membership societies and voluntary organizations across the United States and in nearly 50 countries around the world.


The German-American Business Council of Boston, Inc. (GABC) is a non-profit, member-based organization of companies, business people, and other professionals dedicated to encouraging and cultivating German-American business and trade. Through its speaker series, networking events, and social gatherings, the GABC provides a forum for the exchange of knowledge and ideas, and for business and professional contacts between its members. Members represent all facets of the international business community including manufacturers, trade specialists, financiers, government officials, scientists, researchers, attorneys, educators and entrepreneurs. GABC is a member of the Global Business Alliance of New England.


The Trade Show News Network (TSNN) is the world’s leading online resource for the trade show, exhibition and event industry since 1996. owns and operates the most widely consulted event database on the Internet, containing data about more than 19,500 trade shows, exhibitions, public events and conferences. We help facilitate the exchange between buyers and sellers with over 137,000 registered website users, over 95,000 bi-monthly newsletter subscribers and over 2,000 LinkedIn group members and growing number of followers on Twitter.

TSNN is a member of the Tarsus Group plc. Tarsus Group was founded, and listed on the London Stock Exchange, in 1998. With offices in the UK (London), USA (Boston, Milwaukee and Washington DC), France (Paris), Germany (Dusseldorf) and China (Shanghai), the international business-to-business media group has interests in exhibitions, conferences, publishing and online media.

Bruno Group Signature Events

Since 1994, the Bruno Group (renamed Bruno Group Signature Events in 2004) has offered a variety of services to the meeting, conference and exhibition industry. Their deep level of experience as event organizers helped us to understand the live event ecosystem and craft services that meet the needs of customers: event organizers, industry suppliers, and technology companies.

Michelle Bruno is a certified exhibition and meetings professional (with CEM and CMP designations), writer, and blogger who has written for industry publications, research organizations, and online media for more than a decade. Paul Bruno is a marketing and creative entrepreneur who handles the printing, marketing, and promotional products campaigns for some of the most prestigious brands in the Intermountain West.