As the first snow came down on Sunday night, I ruminate of what I have learned since last year and the establishment of The Event Doctor! What a year it’s been! Lots of business, but more learning what running a business is all about. In the my SISO The Event Doctor! column about to be published at http://www.siso.org/, I wrote up my discussion with Lew Shomer, President of Shomex Productions. Bottom line, we small business owners are fire fighters, problem solvers, revenue generators and mostly survivors….
Getting the balance right between writing, doing the business, getting the business and running the business takes some calibration. But I wouldn’t change a thing.
Since things are slowing down, I may be able to get back into Authenticity. I keep seeing these Chevrolet billboards saying “The car you can’t ignore”. Maybe you can’t ignore it(hey I’m write about it), but can they get anyone to buy it? How authentic is Chevrolet these days?
Keep reading and succeeding. If you happen to be running a small business, contact me as I am always interested in perspectives on this for my various columns…