Five Elements of a Successful Event
I have been thinking about the elements that would, if all were present, make up a perfect event. Such speculation recognizes that only 5% of
I have been thinking about the elements that would, if all were present, make up a perfect event. Such speculation recognizes that only 5% of
Recently a number of my industry colleagues have had to make decisions about whether or not to cancel their events which were struggling. In my
Pick up the phone and make 10 calls monthly to your customers. Or preferably, visit them in their offices. That’s it. And do this consistently
For many of the events that I am brought in to launch, a key challenge is to create something that does not mimic others in
Are you wondering about what the ingredients of building an event are? I asked my friend, industry renowned journalist and thought leader Michael Hart on
Well, your answer is likely to be, “Warwick I want both!”. But what if you must prioritize one choice over the other? We’ve all
At this year’s SISO Executive Conference in August I had the opportunity for a quick chat with Vinnie Polito about an event launch I had
Sound counter-intuitive? After all, the logistics goal for every event Is to keep your registration lines short. To explain, let me highlight two amazing
The recent completion of the launch of a client’s new event has given me the opportunity to reflect a bit. As with any new project,
I’ve been involved in a couple of recent projects in which acquiring attendees have been harder than usual. Instead of ruminating about the market conditions