Why Do Some Expos Rock and Some Stink?(from Expo Magazine)
Agreeing heavily with Stephanie Selesnick on this: http://bit.ly/LbhX5J I would add that you need to know who your customers are before you can serve them.
Agreeing heavily with Stephanie Selesnick on this: http://bit.ly/LbhX5J I would add that you need to know who your customers are before you can serve them.