Are You Running a Reactive Event?
Unfortunately, the answer is likely to be ‘yes.’ If so, it’s likely that your event will be entirely forgettable for your attendees as soon as
Unfortunately, the answer is likely to be ‘yes.’ If so, it’s likely that your event will be entirely forgettable for your attendees as soon as
If you’re like me, you’ve probably been bombarded with lots of marketing offers, many of which make the wildest of claims. Possibly it’s something to
As you move forward in your career, knowing when to take a chance and try something new and different can be difficult; particularly when it
There’s considerable talk within the events industry about analytics and how it can be used to attract and convert prospects into attendees and exhibitors. Much
When I launch an event, one of my goals is to ensure that, from the very beginning, we are doing everything possible to maximize profitability.
What drives people to succeed? What prompts people to do what they do – and try to do it better over time? And to compete
A colleague from my past was a bit of a con man. By that, I mean he frequently pitched new schemes with little-to-no thought about
Although my business is now successful, in December of 2005 I was at a crossroads. After six months of R&R that had followed the end
Recently, I was thinking about two different types of change that I’ve observed in the world: progress and innovation. Both forms of change represent advancement,
I recently read an article in Convene which captured the mistakes that were made during a two-year effort to launch a content marketing event