Launch, Acquire – Or Die….
Before I started The Event Mechanic! there were two types of companies for which I worked: 1) an event generator and 2) an event buyer.
Before I started The Event Mechanic! there were two types of companies for which I worked: 1) an event generator and 2) an event buyer.
During my time in the events business I’ve seen a fair number of successful events, as well as witnessed some failures. In my experience, there
Recently a client asked how I would describe the lifecycle of an event. The question prompted me to ruminate that an event involves decisions that
No one cares what you have to say It’s funny that in my 25+ years of working in this industry, I’ve come to anticipate that
I have been thinking about the elements that would, if all were present, make up a perfect event. Such speculation recognizes that only 5% of
Recently a number of my industry colleagues have had to make decisions about whether or not to cancel their events which were struggling. In my
Pick up the phone and make 10 calls monthly to your customers. Or preferably, visit them in their offices. That’s it. And do this consistently
For many of the events that I am brought in to launch, a key challenge is to create something that does not mimic others in
If your organization is not hitting its event sales goals consistently, then as the sales manager you’re responsible. How can you diagnose what and where
The recent completion of the launch of a client’s new event has given me the opportunity to reflect a bit. As with any new project,