Is Your Event Leaving Money On the Table?
When I launch an event, one of my goals is to ensure that, from the very beginning, we are doing everything possible to maximize profitability.
When I launch an event, one of my goals is to ensure that, from the very beginning, we are doing everything possible to maximize profitability.
People would prefer to engage in activity that preserves the status quo rather than pursue something new because the status quo is safer and proven.
Although my business is now successful, in December of 2005 I was at a crossroads. After six months of R&R that had followed the end
I recently read an article in Convene which captured the mistakes that were made during a two-year effort to launch a content marketing event
The recent revelations of misbehavior by different individuals and organizations has got me thinking about human nature more broadly. For each of us there’s a
Are you sick of hearing that technology or some silver bullet is going to turn your event around? Sure there are some tools and processes
I recently came across an article about a long-time exhibitor, Mile High Comics, and their decision to drop out of the San Diego Comic-Con event,
An interesting column in last month’s Convene advocated working with your competition or co-opting them as competitors so that everyone can benefit. The piece included
Before I started The Event Mechanic! there were two types of companies for which I worked: 1) an event generator and 2) an event buyer.
Many years ago, I was hired as a ‘secret shopper’ by a large conference company that did not feel it was ‘gelling’ with its audience