Services

Let me help you get to the root of your event problems and suggest an action plan that can rebuild attendance, revenues and profits.

Need executive resources to steer the ship through the event cycle? I have a wealth of experience running events, generating revenue, building integrated marketing programs and pulling disparate resources together for quantifiable and profitable results.

I can help you develop hard-hitting conference content in multiple markets and get your brands an unstoppable competitive advantage.

I am a sales guy at heart. It’s in my nature and learned through experience about how to sell strategically. My accounts have included everything from Fortune 500 Companies like Apple, IBM, Siebel Systems, Informatica, Microsoft and Sybase… to small businesses watching every penny and hour of time. I also know how to build long-lasting, marketing partnerships to extend the reach of your events. I help you add to the top and bottom lines.

I have started over 20 start-up events. I am trained in the DCI ”Quick Launch Business Model” for over 11 years. Most recently, EastVirtual Event Workshop was an idea conceived in November 2010 and delivered six months later in May 2011. Let me share that expertise with you.

If you don’t generate enough revenue, you are not going to make a profit. I can personally help you to close your toughest strategic prospects and/or:

• Analyze why you are not hitting your numbers
• Put together a plan to correct the problem
• Recruit top notch sales experts
• Train your current staff to get to the next performance level
• Manage your sponsor sales team to exceed their sales goals

The foundation of any event is a five-star team who can organize the logistics of any event big or small. I can help you:

• Review the effectiveness and efficiency of your current operations set up
• Recommend how to make changes that will save you money
• Recruit top-notch Event Operations experts to assist you in making the running of your event as smooth as possible
• Oversee the entire team through successful completion of your event, including the post-event, financial wrap up

If your content isn’t timely, relevant and hard hitting, it isn’t going to attract attendees or sponsors. I have personally put the content for over 75 conference, trade show and seminar programs. I know what it takes to create valuable programming that will draw attendees and entice sponsors.

In addition, I can help you:

• Research attendees, non-attendees and sponsors to make sure you are ‘hitting the mark” with your programming
• Recommend appropriate market specific programming enhancements
• Recruit top conference producers that are world class thought leaders, including conference chairpersons
• Manage the on-time production of market leading programming which gets top marks from attendees
• Assist you increasing conference revenues
• Manage the entire process from beginning to end

Even if you have the right program, if you don’t know enough about your customers and prospects (especially their marketing preferences), it may negatively affect your results. Have the right marketing plan and resources is therefore paramount to your success.

I can help you:

• Do market research which is tailored to find out how to increase your attendee retention, acquisition and revenue
• Assist in fixing the holes in your current plan
• Recruit top notch Event Marketing talent to craft strategic and tactical marketing plans
• Assist in the management in your marketing effort
• Analyze your event results

You grow your event business in two primary ways:

1. Increase the profits on current events
2. Build new events

If you don’t know what you are doing, new events can be very expensive. I was trained in the ”DCI New Event Launch Method” the industry standard in launching a conference or tradeshow. When starting an event, it is critical to do things in the right order and at the right time. If you are looking for assistance, I can help you:

• Help you build the content ”proof of concept”
• Set up a preliminary budget
• Build your database
• Test market your event
• Get financial backing from sponsors
• Launch the event
• Help you manage the new event from beginning to event completion
• Analyze your event results