Events Matter! Newsletter

Musings, in-depth analysis and trends on event-specific topics.

 
 
 
 
 

Most Recent:

Harness The Future: How Marketers Become Event Strategists

For event marketers to be able to take their events and their own careers to the next level, they must move beyond tactical execution to strategic decision-making. I believe that mastering event strategy starts with two foundational pillars: knowing the context of your job and truly understanding your customer. These elements

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The Core Problems Holding Events Back

I’ve spent over 30 years in the events industry, and since launching The Event Mechanic! in 2005, I’ve had the opportunity to identify the patterns that drive event success and the warning signs that signal their decline. I’ve pinpointed the key reasons events fail and, more importantly, what organizers can

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