Events Matter! Newsletter
Musings, in-depth analysis and trends on event-specific topics.
Most Recent:
Are We Going to Meet, Beat, or Miss Our Numbers?
It’s a question that echoes through every event organizer’s boardroom, Slack channel, and strategy session: “Are we going to meet, beat, or miss our numbers?” And with good reason. In the event business—where time, money, and trust are invested in high-stakes, one-off moments, performance is measured in hard metrics: registrations,
Stop Selling Events. Start Solving Problems.
Event organizers fall in love with their “solutions” or dream of building industry ‘ecosystems’. The event format. The networking platform. The sexy keynote speaker. The flashy exhibit hall with all the bells and whistles. The team gets jazzed. Marketing spins up a campaign. Sales pushes exhibitor packages. And then… crickets. Why? Because
Why is Event Sales so Hard? 8 Reasons and What to Do About It
Lately, I’ve been getting a lot of questions from sales reps asking why it’s so difficult to get prospects to answer calls or respond to emails. Here’s what I’ve been telling them: 1. Message Saturation & Digital Noise Prospects are overwhelmed by the volume of sales outreach across channels—email,
Wake Up: Attendees and Exhibitors Hate Being Sold To — And It’s Killing Your Event
Let’s cut the nonsense: attendees and exhibitors don’t want your sales pitch. They don’t want your marketing fluff. They don’t care about your “early bird discounts,” your flashy too expensive booth packages, or your overhyped agenda full of buzzwords and ‘industry experts’. Like this experience. They want results.They want value.And
Harness The Future: How Marketers Become Event Strategists
For event marketers to be able to take their events and their own careers to the next level, they must move beyond tactical execution to strategic decision-making. I believe that mastering event strategy starts with two foundational pillars: knowing the context of your job and truly understanding your customer. These elements