Events Matter! Blog

Musings, in-depth analysis and trends on conference-specific topics.

 
 
 
 
 

Most Recent:

There’s No Such Thing as a Hybrid Event

Have you ever heard an attendee say, “I just attended this great hybrid event?” You probably have not. And you never will. Why? Because attendees view an event through the lens of their own experience. Face-to-face attendees don’t care about who’s online at the same show. Their participation in an event is grounded

Read More »

Risk and Reward

I’ve worked for myself since 2005. During that time, people have asked me how they can make more money, do interesting things, work on fun projects, etc. It has always been an interesting question, and my answer has changed over the years. From the perspective of having a safe and secure career,

Read More »

Has Dealing with Coronavirus Taught Our Event Industry Anything?

The answer is both “yes” and “no”. In terms of “yes”: 1)  We have learned to be more agile. If you are reading this – and you didn’t lose your job or your company – then you’ve had to become quicker, bolder, more innovative, and more patient in order to survive. Whether it was developing ideas

Read More »