Events Matter! Blog
Musings, in-depth analysis and trends on conference-specific topics.
Most Recent:
Are “Bad” Events a Necessary Evil, Given the Times We’re In?
Hotels and convention centers are getting smarter. During 2020 and 2021, the terms of pre-COVID agreements governed most event operations, allowing organizers to cancel events with few repercussions. The event venues had little recourse to recover their financial losses, given the force majeure provisions that were part of most agreements. But
How To Exceed Attendee Projections During COVID: A Case Study
Since September, I have been touting an event that has managed to do the impossible in these times of COVID: exceed attendee number projections. The event, focused on small magazine publishers, is Super Niche. In existence for more than 15 years, Super Niche was purchased a few years ago by a
There’s Only Opportunity
I recently had a call with a long-lost friend. This was someone with whom I had not spoken in more than 15 years. He is someone whose career ran parallel with mine in the trade show space until the sameness of the experience prompted him to ‘step off the bus’
Do Winners Always Win? Thinking This Through Might Be A Necessary Wake Up Call
At a recent industry event a colleague suggested that I shouldn’t worry about the event business, claiming that it would come back as strong as it was before the pandemic. He further stated that the companies that had done well before would do well again, given that “winners always win.” I believe
Find Your Future Stars Amongst Today’s Up and Coming Exhibitors – And Turbo Boost Your Revenue
At many of your events you’ll find a number of new companies that are trying to make a significant impact. They have the energy, the interest, and the money to drive that effort. How can you harness their excitement (and their funds) to create an experience that is profitable, both
Eliminating Distraction: Keeping Your Eye on the Ball When the Chips are Down
One of the things that really has helped me in life is keeping calm when all around is going wrong. This is especially helpful at events where I must solve problems in real time and it’s not always evident that there’s a solution readily available. I have seen a real