Events Matter! Blog
Musings, in-depth analysis and trends on conference-specific topics.
Most Recent:
Do You Know Who I Am? A Tradeshow Attendee’s Lament
I am not an ‘analytic’ on a spreadsheet. I am not merely a name on an email list to be targeted by your marketing. I receive thousands of emails from you, but none that are personalized to reflect an understanding of who I am. Though I’ve attended your event many
There’s No Such Thing as a Hybrid Event
Have you ever heard an attendee say, “I just attended this great hybrid event?” You probably have not. And you never will. Why? Because attendees view an event through the lens of their own experience. Face-to-face attendees don’t care about who’s online at the same show. Their participation in an event is grounded
Will your lack of respect for your customers come back to bite you?
A colleague advised me when I started in the business that I should “do as little as possible while trying to get the maximum out of others.” Left unsaid, but understood, was the presumption that as long as I got mine, making the minimum effort was OK. Fortunately for my bosses and
Risk and Reward
I’ve worked for myself since 2005. During that time, people have asked me how they can make more money, do interesting things, work on fun projects, etc. It has always been an interesting question, and my answer has changed over the years. From the perspective of having a safe and secure career,
Has Dealing with Coronavirus Taught Our Event Industry Anything?
The answer is both “yes” and “no”. In terms of “yes”: 1) We have learned to be more agile. If you are reading this – and you didn’t lose your job or your company – then you’ve had to become quicker, bolder, more innovative, and more patient in order to survive. Whether it was developing ideas