Events Matter! Blog
Musings, in-depth analysis and trends on conference-specific topics.
Most Recent:
There’s Only Opportunity
I recently had a call with a long-lost friend. This was someone with whom I had not spoken in more than 15 years. He is someone whose career ran parallel with mine in the trade show space until the sameness of the experience prompted him to ‘step off the bus’
Do Winners Always Win? Thinking This Through Might Be A Necessary Wake Up Call
At a recent industry event a colleague suggested that I shouldn’t worry about the event business, claiming that it would come back as strong as it was before the pandemic. He further stated that the companies that had done well before would do well again, given that “winners always win.” I believe
Find Your Future Stars Amongst Today’s Up and Coming Exhibitors – And Turbo Boost Your Revenue
At many of your events you’ll find a number of new companies that are trying to make a significant impact. They have the energy, the interest, and the money to drive that effort. How can you harness their excitement (and their funds) to create an experience that is profitable, both
Eliminating Distraction: Keeping Your Eye on the Ball When the Chips are Down
One of the things that really has helped me in life is keeping calm when all around is going wrong. This is especially helpful at events where I must solve problems in real time and it’s not always evident that there’s a solution readily available. I have seen a real
Safety and Certainty- Conveying The Right Message so Your Customers Will Return to Your Events
In the last four weeks, I have traveled to two events. Some non-event people thought I was crazy to do so, given the ‘risks’. Notwithstanding the caution that I’ve expressed in some past newsletters, my recent actions reflect how much I want face-to-face events to return – and to do so
What’s the best kind events company to have?
Over the years I‘ve had the opportunity to work with many event companies and that vantage point has allowed me to how companies are organized, what drives their decision making and clues as to why some companies are more successful than others. There are four types of companies: Sales Driven –