Events Matter! Blog

Musings, in-depth analysis and trends on conference-specific topics.


Most Recent:

What’s the best kind events company to have?

Over the years I‘ve had the opportunity to work with many event companies and that vantage point has allowed me to how companies are organized, what drives their decision making and clues as to why some companies are more successful than others.  There are four types of companies: Sales Driven –

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Do You Know Who I Am? A Tradeshow Attendee’s Lament

I am not an ‘analytic’ on a spreadsheet. I am not merely a name on an email list to be targeted by your marketing. I receive thousands of emails from you, but none that are personalized to reflect an understanding of who I am. Though I’ve attended your event many

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