Events Matter! Blog
Musings, in-depth analysis and trends on conference-specific topics.
Your Event has a Brain. But Does it Have a Heart?
Most long running events are viable because they continue to offer value, making enough money (or otherwise generating sufficient benefits ) to prompt their owners to continue onward with them. These events are supported with strong project plans, sufficient revenue, well-managed costs, the right content, competent staff – and they are
Comfort and Fear – How to use one to get more of the other
In the poem, Sad Cure, Graham Greene wrote that “Comfort and Fear – these two alone make Life / But while the Fear too often stood alone…The Comfort always had been mixed with fear.” * That sentiment characterizes how many now are living: in fear. And because of that fear,
Will your exhibitors and attendees come back?
Hey, event organizers! I have some bad news for you. You are going to have to re-engage with attendees and exhibitors all over again – as if it were the first time. They have gone 12 to 18 months without your face-to-face events. They may or may not have done some of