The conventional notion is that exhibit sales managers peddle booth spaces and sponsorships. And that’s what shows on purchase orders. But insights from Stephen Pia,
It makes sense to trim the fat when trying to increase your profits. But ensure that is what you are trimming. Here are two cautionary
Exhibition events are key tools for businesses to generate leads and make connections with potential customers. Exhibitors collect information such as attendee names, job titles,
Rob Weissman has had a long and varied career since he started in the tradeshow business in the eighties. He’s produced shows for National Expositions,
At SuperNiche in Washington DC last week, I attended a session by Ryan Dohrn during which he asserted that prospects that contact you are already 2/3 of the
At many of your events you’ll find a number of new companies that are trying to make a significant impact. They have the energy, the
Over the years I‘ve had the opportunity to work with many event companies and that vantage point has allowed me to how companies are organized,
Launching a new event can be so risky that many won’t even attempt it. After all, who wants to lose money and possibly look foolish?
In an earlier blog post, I reviewed the three styles of an event manager and I promised to help you determine which one you are
I was ruminating about the three levels of success in the conference/trade show business. They are in order: 1) an event which attracts a quality
