Events Matter! Blog
Musings, in-depth analysis and trends on conference-specific topics.
Most Recent:
Three Attendee Types Needed to Reach Your COVID and Post-COVID Attendee Targets
There’s been some talk of hiding your prospective attendee numbers from your exhibitors/attendees, given that almost the attendance for most events is down due to COVID-19. I don’t think that’s the right perspective and I’d like to take a different approach. What are the strategies which should be used to bring
Do You Know Who I Am? A Tradeshow Attendee’s Lament
I am not an ‘analytic’ on a spreadsheet. I am not merely a name on an email list to be targeted by your marketing. I receive thousands of emails from you, but none that are personalized to reflect an understanding of who I am. Though I’ve attended your event many
There’s No Such Thing as a Hybrid Event
Have you ever heard an attendee say, “I just attended this great hybrid event?” You probably have not. And you never will. Why? Because attendees view an event through the lens of their own experience. Face-to-face attendees don’t care about who’s online at the same show. Their participation in an event is grounded
Will your lack of respect for your customers come back to bite you?
A colleague advised me when I started in the business that I should “do as little as possible while trying to get the maximum out of others.” Left unsaid, but understood, was the presumption that as long as I got mine, making the minimum effort was OK. Fortunately for my bosses and
Risk and Reward
I’ve worked for myself since 2005. During that time, people have asked me how they can make more money, do interesting things, work on fun projects, etc. It has always been an interesting question, and my answer has changed over the years. From the perspective of having a safe and secure career,