Events Matter! Blog
Musings, in-depth analysis and trends on conference-specific topics.
Most Recent:
Risk and Reward
I’ve worked for myself since 2005. During that time, people have asked me how they can make more money, do interesting things, work on fun projects, etc. It has always been an interesting question, and my answer has changed over the years. From the perspective of having a safe and secure career,
Has Dealing with Coronavirus Taught Our Event Industry Anything?
The answer is both “yes” and “no”. In terms of “yes”: 1) We have learned to be more agile. If you are reading this – and you didn’t lose your job or your company – then you’ve had to become quicker, bolder, more innovative, and more patient in order to survive. Whether it was developing ideas
Has ‘Quality is the New Quantity’ Become Today’s “The Dog Ate My Homework”?
If estimates are to be believed, though we may be able to run events this year, both attendance and exhibitor participation will be down. Given COVID-19 and responding corporate restrictions, lower numbers and revenues for 2021 events are to be expected. Does that exempt us from trying to understand attendee and exhibitor
Your Event has a Brain. But Does it Have a Heart?
Most long running events are viable because they continue to offer value, making enough money (or otherwise generating sufficient benefits ) to prompt their owners to continue onward with them. These events are supported with strong project plans, sufficient revenue, well-managed costs, the right content, competent staff – and they are
Comfort and Fear – How to use one to get more of the other
In the poem, Sad Cure, Graham Greene wrote that “Comfort and Fear – these two alone make Life / But while the Fear too often stood alone…The Comfort always had been mixed with fear.” * That sentiment characterizes how many now are living: in fear. And because of that fear,