Events Matter! Blog

Musings, in-depth analysis and trends on event-specific topics.

 
 
 
 
 

Most Recent:

Are Events in Trouble?

I had the opportunity to attend the Exhibition and Convention Executives Forum (ECEF) a few weeks ago in Washington DC. Many of the sessions got me thinking about whether we need to go further in adapting to the needs of our customers in order to avoid future drops in attendance

Read More »

Launching an Event in an Era of Higher Risk

Much of what I do is launching events. During the COVID pandemic, that part of my business died; you could not run an event even if you wanted. Now, there is even more market trepidation than ever about event launches, with additional costs and risks apparent. Hotels have increased their

Read More »

What do Exhibitors Want from Your Event?

The discussion with Adam Malik in my last article prompted me to think further about what exhibitors want from our events. they are primarily looking for leads that they can convert into customers. What are the quantifiable event metrics and other beneficial aspects that are strongly correlated with achieving that goal? Some

Read More »

Please Answer Your Exhibitor Calls for Enhanced Event Analytics

What’s with the exhibitor push for enhanced event analytics? Should event organizers ignore these demands? Given these questionsI thought it was high time to get some insights from an international analytics expert. Adam Malik has been my industry friend for many decades. He’s been with Clarion Events, Imago, and Reed Exhibitions

Read More »

5 Ways to Expand Your Attendee Acquisition Reach

One of the latest theories in event marketing is that a successful and profitable event requires doing your best to reach the Total Addressable Market (TAM). Your TAM is defined as the total reachable audience for your event, whether they are currently in your database or not. This means you need to

Read More »