Events Matter! Blog

Musings, in-depth analysis and trends on conference-specific topics.

 
 
 
 
 

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Does Your Event Have a Reason for Being?

Does this sound like a quesion with an obvious answer? It’s not, and I can prove it. One clue to possible problems is the core messaging. Is the tagline for your event something along the lines of:  “It’s all about networking” “It’s all about action!” “Be ingenious!” Some other similarly

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Only 20% of Sales Staff are Truly Salespeople.
The Rest? Order-Takers

At SuperNiche in Washington DC last week, I attended a session by Ryan Dohrn during which he asserted that prospects that contact you are already 2/3 of the way through the buying process. They’ve already researched who you are, have looked at the prospectus for your event, and know what they want to buy.

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Are You a Leader or a ‘Knob Twiddler’?

The definition of a knob-twiddler (according to the online dictionary, Wiktionary) is “a technician whose job entails adjusting electronic devices via knobs.” More broadly, the term characterizes someone who operates the ‘machine’, i.e., someone who has a part in running things, but does not contribute to establishing the strategic direction nor is

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