Events Matter! Newsletter
Musings, in-depth analysis and trends on event-specific topics.
Most Recent:
Should You Raise Exhibitor Prices?
Every event manager wants to make more money from their events. There are two ways to get there on the exhibit side: attracting more exhibitors or raising the prices that you charge them. Since it is easier to make money by raising exhibit fees than finding new customers, increasing prices
Who Determines Event Attendee Quality? (Hint: It’s not the Organizer)
Attendee quality for any event is determined by its exhibitors and the results they get from your events. Despite the often grandiose exhibitor prospectuses that promote demographics as to how great their audiences will be, the real news is that exhibitors have become increasingly unhappy with the ROI they get from
Avoiding Event Killers
Perhaps an odd title, as well as an odd subject. But if I can help you avoid the fatal mistakes – the event killers – that are within your control, everyone wins. Here they are, as well as how to avoid them. 1) Allocating too little time between an event’s
The Pros and Cons of Embracing Differing Opinions
In today’s fast-paced and interconnected world, businesses must continuously seek ways to gain a competitive edge and foster innovation. One key factor that can significantly impact a company’s success is the composition of its workforce. While there is often a tendency to hire individuals who align closely with an organization’s
Should You Launch an Event in Under 9 Months?
Recently I was ruminating about a conversation I had many years ago with Vinnie Polito at SISO in Cleveland. At the time, I was in the midst of a client launch and sought marketing support. I also wanted his general take on the do’s and don’ts of fast launches. Vinnie’s philosophy was
Don’t Risk Eliminating Your Sales Rainmakers
It makes sense to trim the fat when trying to increase your profits. But ensure that is what you are trimming. Here are two cautionary tales of how not to do it. Let me first state that I am a profit-focused businessperson. As an example, I will not launch a