Events Matter! Blog

Musings, in-depth analysis and trends on conference-specific topics.

 
 
 
 
 

Most Recent:

Reviewing Event Profit, Product, and Marketing Strategies to Eliminate

Building successful events has many elements, but the three most critical for sustained success are Profit, Product, and Marketing. They comprise what I would call the Event Triangle. Here’s how I would describe them: Profit – The ability to build an event for which revenues continually exceed expenses. Product –

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Launching an Event: How to Avoid Financial Disaster

In theory, launching an event should not be too difficult. The steps of a launch can be laid out much like a pilot’s nighttime view of an airport runway’s landing lights. If you are methodical in execution, analysis and do things in the proper order, you should be successful. That

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Why you should replace 20% of your sales staff – NOW

I have strong opinions about sales staffs, having managed them in some shape or form since 1996.  As I’ve previously written, I believe only 20% of salespeople are more than order takers.  Given that assertion, I was asked recently, “What about the other 80% of our sales staff?  How should I manage

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