Events Matter! Blog
Musings, in-depth analysis and trends on event-specific topics.
Most Recent:
Some Reflections on Our Experience as an Exhibitor at Your Recent Event: An Email from a Dissatisfied Customer
Note: this is an imagined email based on an amalgamation of actual comments from industry colleagues and does not represent the situation at any one event. Dear Event Leadership Team, Subject Line: Some Reflections on Our Experience as an Exhibitor at Your Recent Event As VP of Marketing for our
Is Passive Event Attendee Marketing Viable?
Certainly, attendee marketing which is more about messaging the same information frequently to a fixed internal list (what I would call Passive Marketing) has been employed successfully by many top events. Yet, doing this carries significant risks when external factors, such as aggressive competition or the market or wider economic conditions
What Does an Exhibit Sales Manager Actually Sell?
The conventional notion is that exhibit sales managers peddle booth spaces and sponsorships. And that’s what shows on purchase orders. But insights from Stephen Pia, Dan McGrath, as well as the Freeman Trends Report Q2 2023, make it clear that the true business value of an event is in access to a
How to Find New Attendees for Your Event
I recently attended the Attendee Acquisition Roundtable intending to continue my education in how to help my clients grow their attendee audiences. It’s clear to me that without a clear strategy as to how to find and engage new attendees, events will not reach their full potential. Reflective of my own 30
Are You Turning Your Employees into Zombies?
In the fast-paced, high-pressure world of modern workplaces, it is common for employees to feel overwhelmed and stressed. However, there is a concerning trend that is emerging in the corporate world – the danger of turning employees into zombies. No, we are not talking about the supernatural undead that seem
How to Save a Dying Event: The Event Mechanic! Checklist for Turning it Around
Pulling an event out of a death spiral is extremely difficult, requiring a full commitment that many times will fail. If you are determined to try, here’s what I would recommend: 1) If the problem is poor attendance, identify your previous ‘best’ customers and do everything possible to speak with them. After