Events Matter! Blog
Musings, in-depth analysis and trends on conference-specific topics.
In today’s fast-paced and interconnected world, businesses must continuously seek ways to gain a competitive edge and foster innovation. One key factor that can significantly impact a company’s success is the composition of its workforce. While there is often a tendency to hire individuals who align closely with an organization’s
Recently I was ruminating about a conversation I had many years ago with Vinnie Polito at SISO in Cleveland. At the time, I was in the midst of a client launch and sought marketing support. I also wanted his general take on the do’s and don’ts of fast launches. Vinnie’s philosophy was
It makes sense to trim the fat when trying to increase your profits. But ensure that is what you are trimming. Here are two cautionary tales of how not to do it. Let me first state that I am a profit-focused businessperson. As an example, I will not launch a
I had the opportunity to attend the Exhibition and Convention Executives Forum (ECEF) a few weeks ago in Washington DC. Many of the sessions got me thinking about whether we need to go further in adapting to the needs of our customers in order to avoid future drops in attendance
Much of what I do is launching events. During the COVID pandemic, that part of my business died; you could not run an event even if you wanted. Now, there is even more market trepidation than ever about event launches, with additional costs and risks apparent. Hotels have increased their
The discussion with Adam Malik in my last article prompted me to think further about what exhibitors want from our events. they are primarily looking for leads that they can convert into customers. What are the quantifiable event metrics and other beneficial aspects that are strongly correlated with achieving that goal? Some