Events Matter! Blog

Musings, in-depth analysis and trends on conference-specific topics.


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Should You Raise Exhibitor Prices?

Every event manager wants to make more money from their events. There are two ways to get there on the exhibit side: attracting more exhibitors or raising the prices that you charge them. Since it is easier to make money by raising exhibit fees than finding new customers, increasing prices

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Avoiding Event Killers

Perhaps an odd title, as well as an odd subject. But if I can help you avoid the fatal mistakes – the event killers – that are within your control, everyone wins. Here they are, as well as how to avoid them. 1) Allocating too little time between an event’s

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The Pros and Cons of Embracing Differing Opinions

In today’s fast-paced and interconnected world, businesses must continuously seek ways to gain a competitive edge and foster innovation. One key factor that can significantly impact a company’s success is the composition of its workforce. While there is often a tendency to hire individuals who align closely with an organization’s

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Should You Launch an Event in Under 9 Months?

Recently I was ruminating about a conversation I had many years ago with Vinnie Polito at SISO in Cleveland. At the time, I was in the midst of a client launch and sought marketing support. I also wanted his general take on the do’s and don’ts of fast launches. Vinnie’s philosophy was

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