The discussion with Adam Malik in my last article prompted me to think further about what exhibitors want from our events. they are primarily looking for leads
Rob Weissman has had a long and varied career since he started in the tradeshow business in the eighties. He’s produced shows for National Expositions,
Building successful events has many elements, but the three most critical for sustained success are Profit, Product, and Marketing. They comprise what I would call
In theory, launching an event should not be too difficult. The steps of a launch can be laid out much like a pilot’s nighttime view
Times are tight. Even though ‘events are back’ your exhibitors are cutting back, as evidenced by their smaller budgets. They are returning neither your calls
Does this sound like a quesion with an obvious answer? It’s not, and I can prove it. One clue to possible problems is the core
At many of your events you’ll find a number of new companies that are trying to make a significant impact. They have the energy, the
In the last four weeks, I have traveled to two events. Some non-event people thought I was crazy to do so, given the ‘risks’. Notwithstanding
Over the years I‘ve had the opportunity to work with many event companies and that vantage point has allowed me to how companies are organized,
