Pulling an event out of a death spiral is extremely difficult, requiring a full commitment that many times will fail. If you are determined to
Attendee quality for any event is determined by its exhibitors and the results they get from your events. Despite the often grandiose exhibitor prospectuses that promote
Perhaps an odd title, as well as an odd subject. But if I can help you avoid the fatal mistakes – the event killers –
Recently I was ruminating about a conversation I had many years ago with Vinnie Polito at SISO in Cleveland. At the time, I was in the midst
Much of what I do is launching events. During the COVID pandemic, that part of my business died; you could not run an event even
1) Are you closer to your customers than you were in 2019? 2) Are you closer to your staff than you were in 2019? 3)
Our event industry has been riding a roller coaster since COVID’s impact began in March 2020. We’ve gone from having no face-to-face events – with almost
I’ve had the fortune to run a world-renowned event – Macworld – and have managed several others that have come close to ranking amongst the
Since my March interview with Shauna Peters, vice president and marketing strategist for mdg, a Freeman Company, I’ve heard a lot about the ‘addressable audience,’ which I believe is
Most event salespeople are transactional. Their outbound phone calls and emails, whether to sell a booth or a sponsorship, tend to approach the sale as a
