Hotels and convention centers are getting smarter. During 2020 and 2021, the terms of pre-COVID agreements governed most event operations, allowing organizers to cancel events
Since September, I have been touting an event that has managed to do the impossible in these times of COVID: exceed attendee number projections. The
I recently had a call with a long-lost friend. This was someone with whom I had not spoken in more than 15 years. He is
At a recent industry event a colleague suggested that I shouldn’t worry about the event business, claiming that it would come back as strong as
In the last four weeks, I have traveled to two events. Some non-event people thought I was crazy to do so, given the ‘risks’. Notwithstanding
I am not an ‘analytic’ on a spreadsheet. I am not merely a name on an email list to be targeted by your marketing. I
Have you ever heard an attendee say, “I just attended this great hybrid event?” You probably have not. And you never will. Why? Because attendees view
The answer is both “yes” and “no”. In terms of “yes”: 1) We have learned to be more agile. If you are reading this – and you didn’t lose
If estimates are to be believed, though we may be able to run events this year, both attendance and exhibitor participation will be down. Given
In the poem, Sad Cure, Graham Greene wrote that “Comfort and Fear – these two alone make Life / But while the Fear too often
