Exhibition events are key tools for businesses to generate leads and make connections with potential customers. Exhibitors collect information such as attendee names, job titles,
In the events business, it’s all too easy to get caught up in the focusing only on spreadsheets and analytics to measure where you are, who
I’ve had the fortune to run a world-renowned event – Macworld – and have managed several others that have come close to ranking amongst the
Since my March interview with Shauna Peters, vice president and marketing strategist for mdg, a Freeman Company, I’ve heard a lot about the ‘addressable audience,’ which I believe is
Building successful events has many elements, but the three most critical for sustained success are Profit, Product, and Marketing. They comprise what I would call
I met David Saef at the recent Exhibit Sales Roundtable and was impressed both by his presentation (though not necessarily agreeing with everything) as well
Nicole Peck is one of my favorite industry friends. She’s a tough negotiator who’s both smart and driven, and her career has gone from strength to
I’ve gotten so much positive response from my recent interview articles that I’ve decided to continue them for a while. Next up is Shauna Peters, vice president
Hotels and convention centers are getting smarter. During 2020 and 2021, the terms of pre-COVID agreements governed most event operations, allowing organizers to cancel events
