Rendering Authenticity Part Four
“People tend to consider offerings that honor some previous place, object, person, event or idea as authentic.” Thus starts the section in Authenticity on Reverential Authenticity. The principles: Pay a personal tribute Evoke a time Pick a place Make it matter Be realistic The only one here that made a real impact on me of […]
April 15th’s a coming
Just returned from meeting with my CPA about my taxes, ouch! I found out I owed a lot more than expected. Good and bad, as I guess I won’t making my annual trip to Germany for a while, the good news, I only have to pay money if I’m making money! As far as the […]
Rendering Authenticity Part Three
Greetings from Boston on a snowy Friday afternoon. The authors of Authenticity now turn their attention to Exceptional Authenticity. Now we are talking since this section talks about the delivery of service, which in business I feel is critical and often neglected. In talking about Ian Schrager’s conversion from hotels to luxury living, he mentions […]
Rendering Authenticity Part Two
So I continue down the path of understanding authenticity from a commercial perspective(although I feel free to digress into other areas). Things have been fast and furious on my end, accounting from my absence here. I’ll make it up to you, I promise. The book Authenticity continues with the idea that many retailers design their […]
Communicating Authentically
Funny how once you are focused on something, it appears to be drawn to you. I found this on another site: http://www.selfgrowth.com/articles/Communicating_Authentically.html Enjoy the day.
Rendering Authenticity and The Jam
Continuing my long drawn out reading of the book Authenticity, the authors talk about the most yearned for ‘authentic experience’ is one drawn from their own past, of times gone by. The rank order of things offered to customers are(from highest value to lowest): TransformationsExperiencesServicesGoodsCommodities A customer will pay highest for a transformation and lowest […]