Developing target personas in marketing
Here’s an article which will be published in ROI-Q for the CW Allen Group next month: If you are trying to develop a competitive edge and potentially save tens of thousands of dollars in marketing expenses, you need to discover and execute inbound marketing. I will drive into some of the key concepts and give […]
People with a Clue
Last year I had the fortune to work with Greg Sparzo at Rensellaer Polytechnic Institute on Healthcare 08. I thought he was a pretty smart guy with sharp opinions, most which I agreed with. He’s recently written a book: The PWAC Manifesto: Understanding the Skills Gap and Creating a Culture of Competence which I am […]
How 24/7 does your event need to be?
So I finally picked up Authenticity again this week, and I intend to finish it! I am still pondering how to make events truly 24/7. I learned that all companies have to become media companies of some kind or perish at The Inbound Marketing Summit, but it is unbelievable how much content and information you […]
Here Comes the “Spring”
Actually here in the Boston area, we have the annual “Spring Tease” which is where we get a sunny day in the 80’s followed by a 40 degree day. The title has a double meaning for me, as I am ready to spring to the next part of developing the business, I feel that I […]