How to Engage your Conference Audience

I like Dave Lutz of Velvet Chainsaw, and I see him all over the country(IAEE, Expo! Expo!, etc). He’s teaming up with Jeff Hurt of Midcourse Corrections, and I love this article to shale up the format of the average everyday conferences. Enjoy his article: If you wanted to create a conference environment that was […]

Social Media: What’s all the fuss and how do I make it work for my company? Part Two

This will appear next week in my CW Allen Group column: As I mentioned in my last column, I am in the process of building a social media practice as it relates to events. For those who didn’t read part one of this article, here it is: http://www.cwallengroup.com/newsletters/sept09/social_media.pdf In the last article, I emphasized the […]

Attending Expo! Expo!

I am attending Expo! Expo! in Atlanta for the first time(kind of odd considering I’ve been in the business for 18 years). It’s kind of funny as to why I haven’t. DCI(my first 11 years in the business) didn’t allow any employees attend any industry events because they were afraid staff would be poached. When […]