The events business-what are the three levels of long term success?
I was ruminating about the three levels of success in the conference/trade show business. They are in order: 1) an event which attracts a quality audience of the right quantity; 2) an event does the above and makes a profit; 3) an event which does all of the above and people(sponsors, attendees, visitors, press) want […]
Today is Patriot’s Day: Announcment of The Event Mechanic! interview series
In Massachusetts, today is a work holiday for most people, which is nice considering it’s a quiet work day for me. It’s also 90 degrees in April, which is about 25 degrees hotter than normal, getting me to ruminate about Summer plans. I am planning to start up the interview series I did a few […]
EastVirtual Event Workshop a Success- virtual events guidance which worked!
Got to love events, especially when it’s a small one and you and your partner get to be the chief cooks and bottle washers! A couple weeks ago we ran our annual event, the EastVirtual Event Workshop, and we were pleased to have over 40 people in the room, all consuming information on how to […]