The 3 ‘Guys’ You Need to Run a Successful Event…
Ray Bianchi’s blog post in the March issue of Expo offered an interesting perspective on the different types of employees found in our industry. The post prompted me to look at the industry from a different angle, identifying some of the typical event management “personas” (as they say in marketing) that I often come across […]
Where is your next event’s competition? NOT where you think!
I just finished reading an article in Bizbash that addressed the impact that journalists are having on the business as event producers. The connection between events and publications certainly makes sense, as publications have ready access to some of the key elements to a successful event, given their database of potential attendees (through their subscriber […]