The Complex Sale – A Few Guidelines – Wisdom from Dan Cole
Dan Cole is easily one of the best sales trainers in the events business. His manner, style and his effectiveness enabled CES to reach the revenue height of which most of us can only dream. I have been delighted to have had a series of conversations with him focused on driving event revenues and one […]
An Interview with David Audrain: New Event Development, New Technologies and the Challenge of Millennials
EM: David, good to chat. Let’s talk about where the money is in the business, what’s your opinion about what’s happening with recent acquisitions? DA: There’s been a dearth of acquisitions in the past few years. We’re seeing some now, but there has been quite a backlog until recently. There’s been some interesting ones recently-like […]