What Do You Do When Your Customer Becomes Your Competitor?
Again I welcome back Michael Hart, the industry renown journalist and thought leader for his views on a recent twist on the competitive landscape in the events industry: ————————————————————————————————————– What would the message to any business be if its best customers became its strongest competitors? And this has been happening in the traditional tradeshow industry […]
You Need a Creative Guy in Your Organization or You Are in Trouble!
I came back from Expo! Expo! in December thinking that many event companies which either don’t: have a lot of money to acquire shows or hire ‘ringers’ to build new events are in trouble. Why? Because, there is hardly anything new being produced in our event ecosystem that isn’t a knockoff of an existing event, […]
Is the Trade Show a Dying Elephant? Only If WE Don’t Become CHALLENGERS – Insight from Lawrence Dvorchik
I met Lawrence Dvorchik around 2006 as his self service event overlapped one of my client’s events and I wanted to see if we could create some synergies by working together. Sadly nothing happened with that, but we remained in loose touch. As I got to know Lawrence better I realized his was a man […]