Is the Trade Show a Dying Elephant? Only If WE Don’t Become CHALLENGERS – Insight from Lawrence Dvorchik
I met Lawrence Dvorchik around 2006 as his self service event overlapped one of my client’s events and I wanted to see if we could create some synergies by working together. Sadly nothing happened with that, but we remained in loose touch. As I got to know Lawrence better I realized his was a man […]