Cold Call or Perish: The Strategy of Increasing Revenue
I am thrilled to have Dan Cole back as a guest poster. Dan is easily one of the best sales trainers in the events business. His manner, style and his effectiveness enabled CES to reach the revenue height of which most of us can only dream. Dan and I both feel that Cold Calling makes all the […]
Seven Ways to Build Successful Staff at Your Events Company
Any one of you could probably have written this post, but I am going to offer my own thoughts given the strong affection I still have for DCI, the company at which I “cut my teeth” in the events business. DCI certainly had its faults, but after my ten years at The Event Mechanic! I […]