When To Turn Off the Lights- What you need to know before canceling an event

Lawrence Dvorchik is back! I am looking forward to seeing his SISO Leadership Conference Session, but in the meantime here are his thoughts about when to cancel an event. Enjoy!   It’s the last resort and one of the most painful decisions that an organizer can make, deciding that an event will no longer be produced. What […]

How to Increase Quality Event Attendance- Best Practices from the Experts

One of the people I have admired for her ideas as much as her enthusiasm is Kimberly Hardcastle-Geddes. A much awarded personality in the industry, I was thrilled to get her input into solving the ‘how do I get more high quality attendees’ problem. In any case here’s what she has to say: ______________________________________________________________________________ Marketing […]