Ignore the Negative Hype: How to Successfully Evaluate and Hire Millennials

I just got back from Dallas where I attended the SISO Leadership Conference. I managed to speak with a number of ‘movers and shakers’ there, the bounty of which will find their way into a number of future newsletter articles. The first interesting subject is on Millennials by my good friend Lawrence Dvorchik. Here’s his […]

Sell Access to the World, Not Booths

Again I welcome back Michael Hart, the industry renown journalist and thought leader for his views on how to expand your reach and profitability with sponsors: —————————————————————————————————————————————————————————————————- Is your event still “the place where buyers meet sellers”? If so, how’s that working out for you? Better yet, how’s it working out for your exhibitor and […]