How To Turn Concrete Into Gold: Event Principles For Profit
Tom Cindric is an energetic guy. A real Texan, Tom works as a vice president at Informa Exhibitions(formerly Hanley Wood Exhibitions.) I first met Tom at a 2007 SISO event in New York and I’ve been keeping tabs on his progress since then. As is the case with Adam Andersen, about whom I recently wrote, Tom also has […]
How to Create Profit in Tired Events
I recently spoke with Adam Andersen, who is Managing Director of Penton’s New Hope Natural Media division, and who is responsible for many well-known events in the natural food industry. His company has an interesting forty year history, beginning as a consumer and retail newsletter out of New Hope, PA. Given my interest in innovation within a ‘tired’ […]