3 Paths To More Qualified Attendees
Michael Hart, the industry renowned journalist and thought leader is back! I asked him to provide his views on getting more qualified attendees to events , and here’s what he’s what he’s seeing, enjoy! _______________________________________________________________ Take a look at the latest quarterly CEIR Index and you know that accumulating attendees is not the problem it was two […]
How To Make Event Profits When Creativity Is Hard To Find- The Blue Ocean Way
Greg Topalian is a guy who has a similar experience to many of us hardened executives in the events business yet he seems much more enlightened in his approach. Having spent seventeen years at Reed Exhibitions Greg learned how to manage a P&L like many of us, but his path took a different course. As many […]